But elsewhere, the largely unregulated NIL deals keep spiraling.
Bruce Pascoe Ten months after name, image and likeness deals began threatening to tear the fabric of college sports, the NCAA finally tried to put a foot down.
People are also reading… "Now you're starting to see all these all these articles about how now the NCAA is looking at putting a salary cap on this, and they’re going to start investigating this," said Medina, general manager of Friends of Wilbur and Wilma."We told ourselves and the public that, 'Hey, when we do this, we're gonna go best foot forward.' We don’t want to have to pivot and come backwards and say, 'I'm sorry, we screwed up.
Considering that the UA men's basketball program is comprised mostly of international athletes, that one particularly caught Lazarus’ eyes. He’s been running Arizona Assist along with two former college athletes, Michael Saffer and Thomas Conran. "Many of these kids are getting so many benefits through education and plus-plus-plus, whether that's food or other resources, which is good," Heeke said."But somehow we want to do 'plus' on top of that. I know that we'll do it the best we can. But we'll also do it appropriately, and if student-athletes or prospects are in this just for the financial compensation, then so be it. They'll have to make their own decisions. That’s not for us.
The Friends of Wilbur and Wilma recently paid all UA football players who participated in a community autograph session enough for each player to take a trip home this summer, Medina said. At the approval of its advisory board, Friends also paid UA quarterback Jordan McCloud $1,500 to make a detailed charity appearance to help him with some family and other financial needs."They can make $50,000 a year if they're engaged, and they have the public's eye," Medina said.
Lazarus said he has never been asked by a recruit or his parents about what Arizona Assist can do if the player becomes a Wildcat, and said he’s made no promises to current players, either. UA men’s basketball players have the highest potential to earn from Arizona Assist’s membership fees, which allow fans to access special events and receive discounts on merchandise. Memberships start at $100, 80% of which is distributed equally to the team’s scholarship players.
Friends of Wilbur and Wilma allows fans to make a one-time contribution to its general fund or any particular sport, or seek assistance to hire an athlete. General donations allow the organization to pay athletes to appear for charities, so the appearances don’t cost the charity anything.
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