Billionaire Mike Bloomberg has now run the most expensive self-funded campaign ever — crossing the $500 million mark in ad spending alone in the days before Super Tuesday.
While Bloomberg has campaigned in all 14 Super Tuesday states, he's particularly focused on states rarely visited by Democrats in primary fights: Arkansas, Oklahoma and Tennessee, as well as Texas and North Carolina because of their more centrist lean. Bloomberg made stops in all of those states in the days before Tuesday's contests.
He has promised to build a broad coalition of Democrats, Republicans and independents — all political affiliations he has shared at some point in his life. Christy Dunbar, a chief financial officer for a small business and a lifelong Republican who voted for Donald Trump in 2016, attended Bloomberg's rally in Blountville, Tenn., last Friday."I've crossed party lines to vote for my first Democrat for president," she told NPR.
Bloomberg victories in any number of Super Tuesday states would almost certainly keep him in the race and scramble the math for clinching the Democratic nomination. One sign of confidence: He plans to spend Tuesday campaigning in Florida ahead of the state's March 17 contest. However, failure to win a single state — for a campaign that staked it all on Super Tuesday — would likely leave Bloomberg with no viable path to the nomination and calls for him to drop out of the race.
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