Bud Light sales plunge following boycott over campaign with transgender influencer

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Bud Light sales plunge following boycott over campaign with transgender influencer
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The world's largest brewer, Anheuser-Busch InBev, posted a drop in second-quarter U.S. revenue as Bud Light lost its place as America’s best-selling beer. The brand has faced conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

Cans of Bud Light beer are seen before a baseball game between the Philadelphia Phillies and the Seattle Mariners on April 25, 2023, in Philadelphia. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

Cans of Bud Light beer are seen, Thursday Jan. 10, 2019, in Washington. On Friday, April 7, 2023, Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney. Bottles of Bud Light beer are seen at a grocery store in Glenview, Ill., Tuesday, April 25, 2023. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

Cans of Bud Light beer are seen before a baseball game between the Philadelphia Phillies and the Seattle Mariners on April 25, 2023, in Philadelphia. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

Cans of Bud Light beer are seen before a baseball game between the Philadelphia Phillies and the Seattle Mariners on April 25, 2023, in Philadelphia. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

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