Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.
chain announced it would remove artificial colors, flavors and preservatives from its signature sandwich in the U.S. More than 400 outlets already have the additive-free burger, and the company expects all Whoppers to follow by the end of the year.
CNBC spoke to several experts to get their reactions. Some welcomed the move to show a "real" burger beyond its prime.food marketing executive, praised its transparency. Van Bockel created Tenzing with the idea of removing much of the sugar and other sweeteners added to traditional energy drinks and encouraging people to get used to drinks that are less sweet. "For Burger King, it's about getting people used to the fact that food can't always be perfect. That's a very good thing," he added.
Tyson says the agency's marketing clients often want to promote certain product features in their social media campaigns. "We talk a lot about dramatizing product benefits, in this case, fresh ingredients, how do you tell that in the most over the top, dramatic way? And if you can start thinking like that, you often start getting to content that works, or interests people," he told CNBC.
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