Butterball unveiled a new frozen turkey that the company says eliminates the hourslong thawing process.
Friday, October 18, 2024 5:46PM
Butterball has a solution with a new frozen turkey that the company says eliminates the hours-long thawing process. This week, the country's largest turkey producer unveiled a new "Cook from Frozen" turkey that only has two steps to make it, which are unwrapping it and popping it in the oven. "This product seems to solve a lot of those issues, and it's particularly appealing to younger consumers who may be hosting Thanksgiving for the first time," Saunders told CNN. "It is also focused on convenience which, on a very busy day, is important to all consumer groups."receives every year, according to a company press release, so it created a specially made frozen turkey that aims to cut down on the stress and mess since there are no neck and giblets to remove.
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