If this works, the consequences will be huge. But, can two visionary designers actually work as one?
with Miuccia Prada is this impossible proposition: The partnership will be “a dialogue between two designers widely acknowledged as two of the most important and influential today.”
The press release emphasized the equity of the partnership. “With equal responsibilities for creative input and decision-making.” “A deep reciprocal respect.” It was “a mutual decision, proposed and determined by both parties.” Seated side by side at the press conference and in promotional imagery, the duo worked to highlight their maturity and professionalism as well as the equivalence of their roles — all without diminishing the size of their talents or largesse of their power.
But, there’s a lot of evidence that this could work. Prada the brand is not known for using history as a blueprint for its own futures. Prizing innovation over inertia, and pushing boundaries over precedent, Prada has become, under Miuccia Prada’s leadership, one of the most beloved and recognizable brands that people actually buy and wear.
They share a mutual love of the fine art ; and one can get excited about how this might usher in an era of multidisciplinary collaboration and collectible fashion.
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