The authors also noted that those who ate more sustainable items perceived their meals to be healthier.
Placing labels on fast food items that show climate impact lowers consumers’ red meat consumption, a study published this week in the Journal of American Medical Association found. The study was authored by researchers at Johns Hopkins University.
Items made from chicken, fish, or vegetarian items were given a green label for positive environmental impact. Items made from red meats were given a red label for high-climate impact. “This randomized clinical trial’s findings suggest that climate impact menu labels, especially negatively framed labels highlighting high–climate impact items , were an effective strategy to reduce red meat selections and encourage more sustainable choices,” the study’s authors wrote.
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