The local music festival came out of a 2019 protest against gentrification.
existing intellectual property — pop songs — with the genre’s distinctively syncopated conga and timbale rhythms.described the name “Moechella” as “slang for friend, combined with a play on the California festival.” In the article, Johnson said he had tried to trademark the name “Moechella” but had given up after pushback from Coachella.
Johnson said Moechella was just “a fun parody” that sprung up organically during the 2019 protests. “It found itself,” he said. “Moechella was named by the people.”He said the merchandise helped pay for the free concerts and other community engagement efforts. “I don’t understand how we’re in any kind of financial dispute,” Johnson said. “If anything they should be trying to donate to Moechella, not figure out how much money was made off hoodies.
Johnson said that while he is looking to fight the suit, he is also asking go-go fans to make like the Washington Commanders and the Wizards and come up with a new movement name.Chris Richards contributed to this report.
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