Colorado Buffaloes star Shedeur Sanders became the first college football player to sign an NIL deal with Nike.
Colorado Buffaloes quarterback Shedeur Sanders is following in his father, Pro Football Hall of Famer Deion's footsteps. Literally.
“I would want to build on it," Sanders said. "I want to build on it. Have like a different version. But I think concept, because I feel like it’s more… like now, like just looking at life and looking at everything, it’s more about generational."
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