Crypto's Super Bowl debut did little beyond giving a thumbs up to those that have already bought in. Oh, and briefly crash Coinbase's app.
There was a lot of hype around the collection of crypto advertisements scheduled to run during the Super Bowl on Sunday. The ad buys represented the largest major push by cryptocurrency exchanges to draw mainstream eyes and win over a skeptical populace to the ideals of Web3, even if a good chunk of them still don’t have a clear understanding of how the blockchain or crypto markets operate.
This was crypto’s chance to educate those with doubts, address the unique security and consumer protection issues facing these markets and do their best to assuage the fears and qualms of those that watched Bitcoin and other cryptocurrencies plunge in value just a few weeks ago. Those are hard asks for a 30-60 second block of time, but not wholly impossible.
What we got in reality was a cringeworthy mix of celebrity endorsements, memes, copious references to crypto evangelist jargon and a giant, validating thumbs-up to those already holding digital wallets. FTX brought in Larry David to embody skeptics and equate crypto, the wheel and the toilet in their ability to push society forward. Lebron James starred alongside a terribly-rendered CGI version of his 18-year-old self as the latest famous voice to encourage viewers to be brave and hop onto Crypto.com.
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