The idea for DIESEL's newest capsule, which will drop every six months under the authorship of a new designer, is that it is made entirely from upcycled Diesel deadstock.
The first designer will be Renzo’s son Andrea, whose existing and excellent project on the side is not entirely dissimilar to this: His label Myar takes army surplus from around the world and then adds creative customizations to it in Veneto. Andrea said: “Everything we can find in Diesel that is deadstock—whether jeans, bottoms, or other all-purpose pieces that have not been sold—we are using for this project.
Renzo chipped in: “It is a nice philosophy to give old stock new life. Andrea has put three or four items together to become one, not in an industrial way but in an artisanal way.” Each item comes with a QR code that reveals the exact source of its various deadstock ingredients—a sort of provenance—and in this way, added Renzo, “what you get is something unique, ever more singular than a limited edition.
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