X owner Elon Musk posted a digitally altered campaign ad of Vice President Kamala Harris that appeared to have her saying things she didn’t, without noting its inauthenticity.
Elon Musk shared a deepfake video spoofing Vice President Kamala Harris on X. Despite owning the platform, the post appears to violate the platform’s own policies against synthetic and manipulated media. The video Musk shared on Friday alters a recent campaign video Harris released, one that makes it sound like the presidential candidate said things she didn’t.
X says it first evaluates if the content has been “significantly and deceptively altered, manipulated, or fabricated,” which it says includes “overdubbed audio” that’s been added or edited “that fundamentally changes the understanding, meaning, or context of the media.” Next, it considers the context, like whether it’s being presented as reality. And last, it determines if the content could lead to “widespread confusion on public issues, impact public safety, or cause serious harm.
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