.CHANEL will unveil the line on May 5 in the tiny principality, which is a byword for glamour and has served as a setting for movies including “To Catch a Thief” and “GoldenEye.”
, ambassador and spokesperson for the house since 2021, president and founder of Les Rencontres Philosophiques de Monaco and patron of the Jumping International de Monte-Carlo,” Chanel said.
Speaking to WWD ahead of the couture show, Bruno Pavlovsky, president of fashion and president of Chanel SAS, indicated that Casiraghi would continue to play an important role in the brand’s communications.“It’s a very beautiful collaboration in every sense — intellectual, philosophical. There’s a real affinity between Charlotte and Virginie, and Charlotte and Chanel,” he said. “It’s a story that is always being rewritten.
Lagerfeld, a close friend of Casiraghi’s mother, Princess Caroline of Monaco, also had a separate permanent residence in the principality, which recently hosted an auction of his estate. While Lagerfeld was known for staging shows as far afield as Dubai, Singapore and Cuba, Viard has stuck closer to home, especially since the coronavirus pandemic has made international travel impossible for a whole section of clients and editors.with only a smattering of VIP guests in attendance. The year before that, the brand canceled its planned show in Capri due to the coronavirus pandemic, and presented the collection through a video.
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