Flavor of the day: San Francisco's Mitchell's Ice Cream turns 70

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Flavor of the day: San Francisco's Mitchell's Ice Cream turns 70
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A longtime business in San Francisco is celebrating a milestone — seven decades with no signs of slowing down. Here's the scoop! 🍦

On Sunday afternoon, fittingly on National Ice Cream Day, a large crowd gathered outside San Francisco’s venerable Mitchell’s Ice Cream shop, as Linda Mitchell and her brother Brian Mitchell ripped down a black plastic tarp revealing an elaborate ice cream-themed mural to celebrate the business’s 70th anniversary.

“I think it’s one of the few that’s still under the same family ownership,” Linda Mitchell said of the family ice cream business started in 1953 by her father Larry Mitchell and uncle Jack Mitchell. “So I do feel like that’s very special for us.” “We’ve never rested on our laurels,” said Linda Mitchell. “We’ve always felt like we could improve and have always tried to improve over the years.”

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