'There's a limit to how far we'll go,' Jim Farley said referring to Ford cutting prices on EVs that compete with Tesla products.
and is expected to lose $3 billion this year, the automaker is understandably nervous about cutting prices further.
It will likely not be able to keep up with Tesla if the EV maker continues to drop prices – unless Ford is willing to fund the EV price war with profits from its Ford Blue ICE division and Ford Pro commercial vehicle unit. Another interesting point raised by Jim Farley during the discussion is that Ford does not plan to drop Apple CarPlay software that allows customers to mirror their smartphone screens in a vehicle's dashboard.
This is a completely opposite position to General Motors, which recently said it will phase out CarPlay and Android Auto in future models. Farley explained that "kind of lost that battle 10 years ago" – referring to entertainment streamed into a car – adding that"70 percent of Ford customers in the US are Apple customers."
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