Forever 21 Rises From the Dead

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Forever 21 Rises From the Dead
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In September 2019, Forever 21 became the latest fast fashion brand to file for Chapter 11 bankruptcy protection. The company announced it would shutter 350 stores in total, including 178 in the United States alone. (That’s more than half their stock—Forever 21 owns around 600 stores, globally.) Fast forward five months and the chain has unexpectedly risen from the dead: according to BBC, three buyers—brand management company Authentic Brands, mall conglomerate Simon Property and real estate company Brookfield Property—have purchased the brand. They plan on keeping the lights on in 448 US stores, and launching new accessories lines. The question is now—why? Just let it die?\n

350 stores in total, including 178 in the United States alone, three buyers—brand management company Authentic Brands, mall conglomerate Simon Property and real estate company

Brookfield Property—have purchased the brand. They plan on keeping the lights on in 448 US stores, and launching new accessories lines. The question is now—why? Just let it die?

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