FormulaE will find 11 races streamed on The Roku Channel, starting with its 2024 season.
The next big event horizon for streaming is, of course, live sports. That’s not particularly new, but all of the players are finally realizing just how important live sports are for bringing in — and keeping — subscribers. To wit: Roku is now getting into the game with its first live sports deal for Formula E.
Recommended Videos “This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the U.S.,” Aarti Dabas, chief media officer for Formula E, said in a press release. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.
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