The luxury brand’s new bespoke halo electric sedan represents a coachbuilt philosophy that dates to the early 1900s.
And how about that name? It’s pronounced “sell-EST-ick,” and rhymes appropriately with “electric.” The name Celestiq is also intended to invoke thoughts of a celestial, heavenly halo. For those keeping score, that’s two Cadillac EVs that end in “IQ,” after the Lyriq launched earlier this year. “Q” is becoming popular in EV nomenclature, with Hyundai using Ioniq and Mercedes-Benz using EQ in naming each brand’s battery-electric vehicles.
Cadillac’s iconic Goddess hood ornament from the 1930s appears on plate mounted below driver’s door of Celestiq.While the Celestiq may be sultry and magnificent with its Santorini Blue paint, luscious interior, and neck-snapping acceleration, the broader challenge might rest on the marketing side. Rolls-Royce sold more than 5500 vehicles in 2021, and Bentley sold nearly 15,000.
Sure, Cadillac wants to lure these deep-pocketed customers, but has GM’s luxury brand given them a compelling reason to visit a showroom in the last 50 years? Automotive historians go back even further—to the 1957 Eldorado Brougham or the 1933 V16 Aerodynamic Coupe—to find Cadillacs that were lusted after by drivers everywhere.
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