Some supermarkets are now handling their own analytics and seeing their shelves in a different way.
the old model led by “category captains”—big brands that were essentially able to throw their weight and, more literally, their money around—is shifting. Surprisingly enough, grocers used to primarily rely on brands to provide sales analytics because it was one less expense and hassle the shop had to deal with. But thanks to technological advances, large grocery chains have realized that by handling analytics in-house they can make more money with that info than they were saving by not doing it.
As a result, if you ever find yourself reaching to the top shelf for General Mills products like Betty Crocker and Bisquick instead of seeing them in the coveted “strike zone” just below eye level, again, it’s not out of spite; it’s just proprietary research at work.
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