This will be the iconic makeup artist's first own-brand cosmetics line.
, the line is a genderless approach to beauty that’s “instinctive to her generation.” It will also capture the 33-year-old’s “nonconformist understanding of glam”, so don’t expect to see the same-old-same-old in the landscape of increasingly similar beauty brands. “This isn’t another off-the-shelf competitive red lip,” Ffrench told Vogue. “There are people out there who don’t just want ‘glamorous and pretty’, but something more edgy and exciting. I want my brand to talk to those people.
The debut makeup collection is clearly a revolt against the cookie-cutter celebrity beauty brands, with moody “industrial” eyeshadow colors, mascara for spidery-long eyelashes, and a pomade that completely laminates the eyebrow for a naked effect . It also comes after years of experience in the industry, including as Global Make-up Artist for Christian Louboutin in 2019 and Global Beauty Director at Burberry Beauty in 2020.
Queen of all things avant-garde Ffrench’s surprise announcement is sure to shake up the makeup industry. It also takes us deeper into the goth and punk beauty trends starting to circulate and we’re more than here for it. While more details on exactly when and what the launch will be have yet to be released, you can already
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