Your Reese’s Peanut Butter Cup just got super-sized. Enter the 3.4-pound peanut butter cup 'pie' that's 7,680 calories:
So much for serving a supersized Reese’s Peanut Butter Cup at your Thanksgiving feast — unless you were one of the lucky ones who bought one early.
Various factors played into the introduction of the supersized peanut-butter cup, Hershey officials said. But key among them is the fact that this Thanksgiving will bring something of a return to the normal holiday celebration, given the problems posed by the pandemic in 2020. Which means Americans may be poised to have a good, gut-busting time.
Young’s dessert, which features layers of pecan and pumpkin pies and spice cake, with apple-pie filling and cinnamon-buttercream frosting, was introduced in 2015 and soon became a nationwide hit, available for shipping through the Goldbelly platform. Young won’t give exact figures but said he sells his holiday PieCakens, which cost $99 apiece, in the tens of thousands, and expects 2021 to be his biggest Thanksgiving ever.
For Hershey, however, the story behind the big peanut-butter cup goes beyond the Thanksgiving trend. It’s part of a larger push to take Reese’s, a $3 billion–a–year brand, according to Hershey officials, and the most popular confection in America saleswise, and make it even more ubiquitous.
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