Caviar and Doritos — the ultimate 'juxtaposition of highbrow and lowbrow' — make for a wildly popular TikTok treat.
Caviar and Doritos — the ultimate "juxtaposition of highbrow and lowbrow" — make for a wildly popular TikTok treat.Link copiedMany videos that go viral on TikTok are elaborately edited, impossibly glamorous or capture an incredible moment.
Despite wanting nothing to do with caviar as a child , Matzon eventually came around to the family business — and palate. Now she’s in charge of brand partnerships, even if explaining her role to grandpa is a struggle. Yong believes that younger generations are having more fun with social media than those of us who remember a time when phones were not content-making machines."Gen Z loves to cosplay as wealthy, but they do it in a very tongue-in-cheek way. To lean into something so indicative of wealth, like caviar, it’s like a prop. It’s content you can eat!"One thing that both Matzon and Yong have noticed is that often the most basic videos perform the best.
In one of her videos, Matzon, who makes a point not to promote Marky’s exclusively, highlights a pre-Valentine’s Day caviar sale at Whole Foods Market. This is no coincidence: The retail giant is specifically courting, and catering to, new audiences.
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