.Spotify says to pitch it. Here’s how the streaming service is trying to democratize music
who curate the company’s powerful hit-making playlists. “Before this, it was kind of all just coming at you from everywhere — our label partners, blogs, emails, everything kind of disjointed — and this just let us have direct communication with artists,” Meg Tarquinio, Spotify’s head of curation strategy, tellsAround 20% of the tracks that’ve been pitched through the tool have been accepted into at least one playlist, the company says.
in a vacuum. It’s one of a number of artist-facing offerings — including master classes, deep analytics reports, and a talent incubation program — that make up the artist-facing side of Spotify’s.
. “My base, my following, everything has been mostly in Brazil. So I didn’t expect one of my songs to get into a Christian playlist. I realized, I should invest more in writing in English and Spanish as well. I want to not just translate, but start writing original songs in other languages. And on my personal YouTube account where I post covers, I started working with a team to record new videos, and more than half of them have been in English.
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