Worn by Alpine hunters and Parisian gentlemen alike, the loden coat benefits from its naturally weather-resistant fabric.
The garment’s most immediately identifiable feature may be its color, a deep olive hue so associated with the style that it shares the same name. But it’s the fabric that counts. As Veronika Schneider, a third-generation member of the family behind noted makerexplains, loden fabric is made from virgin wool that undergoes a process called “fulling,” in which the wet fabric is kneaded until it takes on a felted texture.
“This creates properties that make the traditional fabric a natural functional fabric,” says Schneider, who serves as the company’s head of marketing and PR. “Raindrops just roll off, and yet the coat is breathable thanks to its natural fibers.” The fabric has been fashioned into everything from pants to capes, but its most iconic expression remains the loden coat with Schneiders’smodel serving as a textbook example. It has a long, generous fit, a deep inverted pleat at its back, and several hunting-friendly features: open undersleeves that allow for a greater range of movement, side pockets that open to access the trouser pockets below, and braided leather buttons that won’t scare off potential prey with metallic clinking.
While its coats are now worn outside of deer season, Schneiders has maintained those traditional design details. However, the company isn’t bound to the original loden recipe that focused solely on Austrian mountain sheep.
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