ll founders walk the walk, but Marie-Pierre Stark-Flora, cofounder of Herb + Flora, swims the swim, bikes the bike and runs the run.
As disparate as the two activities seem, the parallels between building a business and readying for a race are many. “For both, you need to be very well prepared. But no matter how well you prepare yourself, you will never be ready for what’s coming,” Stark-Flora said.“It’s always a lot harder than what you think it’s going to be,” she continued, “and you have to find the energy and resourcefulness to face what’s coming inside of you.
“This sport is very inclusive, half men and half women, all ages,” she said, “and the older you are, the better you get at endurance. It’s counterintuitive and gives you a completely different view on age.”Training is like a full-time job, too. Stark-Flora is usually in action five or six days a week, working on two of the three sports. She usually starts at about 5:45 a.m., before settling into a day of work. “You have a lot of energy until 5 p.m.,” she laughed, “and then – you collapse.
“I’m not fast, but I always finish,” she said. “In business, so many start-ups don’t make it. There are so many factors — chance, funding, energy, people. But there is also faith and energy and not giving up and always pushing, pushing, pushing. At the end of the day, the people who succeed are the people who are very stubborn and they don’t give up easily.”
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