Benito's modeling contract when?
Photo: Courtesy of Jacquemus
These images made me type "STOP THE PRESSES" into our team Slack channel; please keep in mind that Fashionista is, famously, a digital-only publication — in other words: It doesn't have, and has never had, a need for presses. But I digress: What makes this campaign great, aside from the inspired casting, is how fun it is! These images are playful and energized in a way that speaks to the Jacquemus brand and how it lives and breathes in the real world.
Jacquemus' promises that there's "more coming soon," and I simply don't know what to do with myself. Are we getting a full Bad Bunny lookbook? Can we expect Bad Bunny front row — or, better yet, on the runway — at the next Jacquemus show? The possibilities are endless, and all too much for me to consider on this, the Monday before New York Fashion Week. I need to go lay down.
Anyway, please enjoy the full "Le Splash" preview starring Bad Bunny in the gallery, below. And someone please get IMG on the phone.
Norge Siste Nytt, Norge Overskrifter
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