The iliabeauty founder talks sustainability, her favorite NuFace hack, and the brow products she swears by.
digital meeting, heads in every Zoom square nod knowingly. My friends love Ilia, my mom, my sister, IIlia—the contemporary makeup bag is no longer complete without something from their clean, effective line. In an effort to understand the brains behind the operation, I reached out to Sasha Plavsic, Ilia’s founder, to talk about the brand’s sustainability efforts, the demanding beauty routines of children, and the magnificence of Cher.
is W Magazine’s shoppable guide to editor-approved buys in fashion, beauty, wellness, and lifestyle. We may receive a portion of sales if you purchase a product through a link in this article.Well, I think there’s the question of, how do youto start your day? I have two kids, a three-year-old and an eight-year-old, so I have to start my day by making sure they get ready for school. Their beauty routine comes first: I make sure that their hair is dry and that their skin is moisturized.
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