Pantone's new blue shade, Very Peri, is about 'carefree confidence' as we look to the future
This year, however, for the first time in 23 years, the design world’s color experts have created a brand-new color to suit a world in transition: Very Peri, a warm shade of periwinkle blue with a violet red undertone.based on more than just design trends. “It expresses the mood of consumers and captures the collective mood of the world,” explained Laurie Pressman, the vice president of the Pantone Color Institute, over Zoom. “But it is also about psychology: the emotion that is tied into it.
Leatrice Eiseman, executive director of the Pantone Color Institute, views the color as a futuristic take on blue. “It’s one of daring curiosity,” she said. “It’s an inquisitive color. It helps us to embrace this altered landscape.”Both Eiseman and Pressman said the new color expresses what people are feeling right now: curiosity and excitement about an uncertain future. “We know where we were a year ago,” Pressman said. “We are in a much better place now. But it’s still a highly unusual time.
New this year is an emphasis on digital technology, which has greatly accelerated during the pandemic as
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