'Is SEO One Giant Scam of a Job?' by wagslane writing blog
Implementing technical updates to improve search engine rankingsWriting blog content that will rank for target keywordsSo when you hear me attacking the idea of an “SEO”, I’m referring to people who are willing to take on the responsibilities in the first list, but shy away from those in the second. Let’s talk about each one in a bit more detail.Let’s get something straight, “technical SEO” ishard.
In other words, your product marketing person probably needs to be the one deciding which clusters of keywords are valuable to your business. Your “SEO person” just isn’t going to have enough information to make those decisions. Trouble is, once those clusters are identified with accuracy, doing keyword research is one of the easiest jobs in the world.
A good “SEO” is just a good marketer at the end of the day, and in order to be successful, they need to have a deep understanding of the people they are trying to reach. If they do, they will likely do a great job distributing content.early days of search engines, what mattered most was keyword density. You would essentially just use the keyword you want to rank foralgorithm was released, the number of other websites that link to your webpage matters a lot more.
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