Investigating the realities of USC’s NIL situation, including a beefed-up House of Victory and issues with ambiguity in pay around recruits and their families
Wide receiver Kyron Hudson #10 of the USC Trojans prior to a NCAA football game between the USC Trojans and the Stanford Cardinal at the Los Angeles Memorial Coliseum in Los Angeles on Saturday, September 9, 2023. LOS ANGELES — The extra 18 pounds pop off Marquis Gallegos’ shoulders, the safety’s frame once reed-thin a matter of months ago at Sierra Canyon High before undergoing a complete physical transformation at USC.
But as of now, Gallegos isn’t guaranteed to receive any NIL earnings his freshman year – until and unless he earns a separate endorsement deal or USC’s donor collective sees enough value to give him a check. “It’s like a handshake,” one USC parent told the SCNG. “And when you handshake, and it’s Lincoln Riley on the other side and USC, you think to yourself, ‘Well, they got money, right? We’re not going to get . They’re good for it.”
“If we can’t be in the conversations and educate properly, and even be the ones having the conversations, it’s going to result in issues and misinterpretation of value and expectations,” Harris told the Southern California News Group. “So I do think, with some of these rules evolving, it’ll benefit some of these problems that have occurred.”All these months later, one parent of a player on USC’s defense wishes he’d asked the finite questions up front.
“It’s just confusing,” the parent said. “I don’t really know. Like, at the end of the day, it just feels like – just got duped.” House of Victory, ultimately, has to support two interests – the desires of Riley and USC’s staff in building a program, and their own budget based on the funding they receive from donors. The collective budgets by calendar year, operating on largely fixed reserves in 2023 and 2024.
“Because of the way the rules are structured, that disconnect happens all across the country, right,” Harris said. “Someone else has to communicate what someone else is doing, so there’s always going to be mixed messages there at times or lines that get crossed.”
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