Coulombe started the grocery chain with the idea of serving 'overeducated and underpaid people'
Coulombe, a San Diego native and a Stanford graduate, opened the first Trader Joe’s in 1967 in Pasadena, Calif. — the result of a pivot towards customers who had an appetite for high-quality international goods like olive olive and wine for lower price points. “He wanted to make sure whatever was sold in our store was of good value,” Coulombe’s son, also named Joe, told the AP. “Always the aim was to provide good food and good value to people.
By the time Coulombe retired as chief executive in 1988, after having sold his interest in the company to Germany grocery retailer Aldi Nord in 1979, he had already put into place many of the distinct flourishes that separate Trader Joe’s from its competitors today: a focus on natural and organic goods; a private Trader Joe’s label for
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Trader Joe's founder Joe Coulombe dies at 89From the time he opened his first store in Pasadena, California, in 1967 until his death, Coulombe watched his namesake business rise to a retail giant.
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Joe Coulombe Dies: Founder Of ‘Trader Joe’s’ Supermarket Chain Was 89Joe Coulombe, whose instinct for what the musicians, museum curators, and journalists wanted out of a market led to a national food retail empire, has died. He passed at age 89 Friday at his Pasad…
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RIP Trader Joe's trends after grocery store founder Joe Coulombe dies aged 89Coulombe started the store in Pasadena, California, in 1967 and was renowned for the low prices of its international food range.
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Joe Coulombe, Founder of Trader Joe’s Grocery Chain, Dies at 89Joe Coulombe, the founder of the popular Trader Joe’s grocery chain, died Friday at age 89, according to a statement from his son, also named Joe.Over the course of his career, Coulombe grew his retail empire from a single store in Pasadena, California, in 1967 to a nation chain with more than 500 outlets
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