.karliekloss says the adidas collection is an ideal marriage of fashion and function, with high-tech performance materials and QR codes that tell the story.
Born out of Kloss’ love of fashion and sport, the collection includes 17 apparel items, three footwear offerings and two accessories featuring tech-infused graphic prints. Pieces in the collection range from functional workout basics to modern lifestyle pieces made for comfort and functionality. Key pieces include the “KK” oversized cream pullover paired with cropped, flared black pants.
Customers can take their iPhone and hover their camera above the QR code, which then takes them to a website showing the behind-the-scenes magic of how the collection came to life, including the making of the 3D shoe and what it was like being on set for the campaign. The QR code is available in several of the pieces.
The Adidas x Karlie Kloss collection features Adidas’ Aeroready fabric technology throughout to keep wearers feeling dry as they move. It also uses No Dye technology, which works with a material’s natural color to cut out the water thirsty part of the process — the pre-treatment step of conventional dye techniques. The naturally colored fabric requires a post-treatment step to achieve the same performance qualities but yields an average 60 percent savings on water and energy.
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