The Lakers brand received a score of 85.4 out of 100, and a brand value of $693 million dollars globally, second to only one other team.
Similar to the Warriors, the Lakers have a very large global fanbase that the franchise has invested heavily in when it comes to marketing and merchandising. Assisting both the Lakers and Warriors in their brand value is having a plethora of global superstars on their roster over the years like LeBron James, Magic Johnson, and the late Kobe Bryant.
Rounding out the top five was the New York Knicks in third place, the Chicago Bulls in fourth place, and the Boston Celtics in fifth place.The Warriors are first on that list as well with a valuation of $7 billion. The Knicks and Lakers are second and third with valuations of $6.1 billion and $5.9 billion, respectively. The Bulls and the Celtics round out the top five.
For the full rankings of all 30 NBA teams brand value, as well as additional insights, charts, and more information on Brand Finance's methodology, check out the full NBA 2022 report
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