Vetements names Guram Gvasalia creative director:
announced its largest funding round to date on Wednesday, closing a $33M Series E funding round led by high-growth PE firm Novator with return participation from General Catalyst. This round brings the company's total funding raised to over $100M. The new influx of cash will go towards scaling its tech-enabled brick-and-mortar business, as well as enhancements made to its Clair Technology Suite.
, Alexandra Mondalek looks at the unique approach to community marketing that the sunscreen brand Vacation, and its radio-station sister project Poolsuite, took when they dropped blockchain tokens ahead of an event at Art Basel Miami. "With those NFTs, Vacation was not only able to attract attendees to its event and attention to its brand but raise meaningful capital. The sales totaled 624 ETH, or about $2.
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