Reports of Netflix Basic with ads struggling to find subscribers have been greatly exaggerated.
reported after seeing internal data. After two months, more than one million users had signed up for Netflix Basic with ads., the number of users on Netflix’s ad tier grew by 500% after one month and another 50% after two months.warns that the one million active users include multiple people on the same account and that the data is at least a month old, but it’s clear that reports of the new plan’s failure were greatly exaggerated.
“This doesn’t mean the advertising tier has had a meaningful impact on Netflix’s growth, at least not yet,” saysLucas Shaw. “Advertising-supported offerings from Hulu and Peacock have a lot more users, as do free services like Tubi and Pluto. […] But new advertising-supported services from Netflix and Disney are working as intended.”which shows that 19% of Netflix users signed up for the Basic with ads plan this January — up from 15% in December and 9% in November.
Not only is Netflix’s ad-supported tier performing reasonably well, but it still has plenty of room to grow. The streamer is about to face another big test as it
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