Netflix’s cheapest streaming plan without ads is no longer available for new or rejoining members in the U.S. and the U.K.
Netflix Inc. has dropped its cheapest streaming plan without ads in the U.S. and U.K. in an apparent move to push consumers to sign up for its advertising-supported service.
Wolfe Research analyst Peter Supino predicted that the decision to ditch the Basic plan could increase global revenue by up to 4% and improve global earnings before interest, taxes, depreciation and amortization by as much as 11% in 2026. “This should be a meaningful tailwind to forecasts,” he wrote in a note Wednesday.
During its earnings call in April, Netflix said the ad model generated higher overall average revenue per customer than the $15.49 monthly Standard plan.
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