'When design works, it looks like it's always been there,' the graphic designer behind the ubiquitous panel on food packaging said.
He famously did the work for free: when Congress approved the Nutrition Labeling and Education Act in 1990 with a mandate for a new nutrition label, it didn't appropriate money to pay for creating one.Creating the official food information panel was a complicated process, with input from business groups and health advocates, along withPie and bar charts were ruled out; so were other illustrations and colors, as the design team worked through 35 iterations.
"I applaud the person who designed the Nutrition Facts label that's on every food package now being sold in the U.S.," the Italian designer Massimo Vignelli said in, the American Institute of Graphic Design's magazine, in 1996."That is a masterpiece of information architecture, and quite a victory for social responsibility."
The label is also a reflection of Americans' shifting relationship with food: when some of the earliest dietary guidance came out in the U.S., it was aimed to help people get enough vitamins and minerals.in 2014. But as the country entered a new era of obesity and related conditions, he said,"people needed to learn to take care in their diet.
"I often ask myself whether the label actually works," Belser said in 2013."This label is so complex, I doubt people could tell you what a carbohydrate was, in general."
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Next time you read a food nutrition label, pour one out for Burkey Belser'When design works, it looks like it's always been there,' the graphic designer behind the ubiquitous panel on food packaging said.
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