Our senior beauty editor is seriously impressed with theouai's new daily care line.
In the past two decades, my hair has been on a journey, to say the least. Now in my mid-30s, I thought I had finally figured out what my dry, damaged, frizz-prone, fine, color-treated hair needs. But Ouai’s Daily Care, a new collection from celebrity hairstylist Jen Atkin’s cult-favorite line, just threw a wrench into what I always thought was right for me and my strands. In a way, this is actually a good thing, even if my routine has been a bit rocked. Allow me to explain.
Atkin wants to change all that and simplify our routines with the new Daily Care collection. When it comes down to it, we all want the same thing, regardless of hair type or texture. We want healthy, strong hair that’s shiny, smooth and soft. Do we need a million different shampoos for that? According to Atkin, we should all be using a shampoo and conditioner based on whether we have fine, medium or thick hair. That’s it.
View this post on Instagram NEW Shampoos + Conditioners are coming your OUAI. Sign up TODAY for early access and shop TOMORROW 👉 Link in bio. To say I was skeptical would be an understatement. My entire life I’ve been attempting to use any old shampoo and conditioner and then find I can’t even get a brush through my hair. I need an ultra-heavy formula—or so I thought. It turns out, Atkin knows what she’s talking about. But first I had to figure out what type of strands I have.
I got a chance to try the new line for a little over a week before it launched. I grabbed a few styling products as Atkin recommended and set out to change the way I washed my hair. Three times in 10 days, I cleansed with a quarter-sized amount of Medium Shampoo and finished with a dollop of Medium Conditioner. I was extremely surprised that I could, in fact, get a Wet Brush through my hair when finished.
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