With her new hair-care startup, Naza, Natanya Montgomery wants to eliminate the anxiety black women face when going to the hair salon by standardizing the experience:
February has seen a fresh awareness and celebration of women of color’s natural hair.
For those who have the financial means, it’s a process that entails frequent visits to the salon to receive “protective styles,” hairstyles that promote healthy hair growth by limiting heat, manipulation and the use of chemicals. This often comes with its own set of challenges: Ambitious styles like tiny micro braids or floor-length box braids, along with overbooking, lead to extra, unanticipated hours spent in the salon chair.
“For black women, there’s a lot of anxiety that can exist in going for a salon day, there’s so much unknown,” says Natanya Montgomery, Naza’s CEO and founder, alluding to common concerns such as accepted payment methods, timeliness and the final result. “All of this hair anxiety causes a pretty stressful experience, and that’s why I think people have found that they stay with a place even if they're not satisfied with the service,” she adds.Through her startup, Montgomery wants to eliminate this anxiety and standardize the black hair salon experience.
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