Panera Bread has brewed up a hot proposition that's sure to get caffeine addicts buzzing: A bottomless cup of joe.
But the first step to getting cup after cup of coffee or hot tea is to be a member of the chain's free loyalty program, MyPanera, which has 38 million members.
Panera tested its program at 150 locations in four markets — Nashville; Raleigh, North Carolina; and Cleveland and Columbus, Ohio – over three months.
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