Pantone Invented a New Hue for Its 2022 Color of the Year

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Pantone Invented a New Hue for Its 2022 Color of the Year
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Pantone invented a new hue. In other words: blurple.

gets a feel for what's going on currently and attempts to set a vibe for the next 12 months by declaring the. And today, the company known for being the arbiter of all things color-related, has announced that for 2022, it's all aboutPantone describes Very Peri, AKA 17-3938, as "a dynamic periwinkle blue hue with a vivifying violet-red undertone." In other words: blurple. But there truly is something special about the newly created shade.

Well, yes, but it's also a really beautiful color to wear — especially on your face, in your hair, or on your nails. "Suggestive of personal inventiveness and daring imagination, Pantone 17-3938 Very Peri makes a novel statement for eyes, nails, and especially in hair in a variety of finishes and applications from glittery and glam to dusty matte," Pantone's announcement reads.

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