Fitness influencer Alex Toussaint started out mopping floors at Flywheel. Now he has 105,000 Instagram followers and a partnership with LeBron James' company.
Alex Toussaint is a Peloton instructor and fitness influencer with 105,000 followers on Instagram.
"I was mopping with purpose," he told Business Insider. "When I was cleaning outside of the room, I was listening to the instructors." The rate at which he's added new followers to his Instagram account doubled in 2017 from the previous year — when he joined Peloton — and then tripled in 2018, according to data from the social-video analytics firm, Tubular Labs.
For a complete breakdown of how Toussaint and his fitness-influencer colleagues integrate social media into their jobs, read our full story on Business Insider Prime: TikTok star Charli D'Amelio gave Dunkin' 294 million free video impressions in under 2 months and got her own cold-brew tap as a thank-you
: Cash App paid dozens of influencers to promote its app on TikTok. Here are the content ideas the company shared with creators for sponsored posts.
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