Danish rainwear brand Rains has opened its first flagship store in Milan, Italy. The 570-square-foot unit features a minimalistic and industrial design aesthetic. This marks a significant milestone for the brand as it expands its retail presence globally.
Located on Corso Garibaldi in the arty Brera district — already home to youth-leaning brands such as Supreme and Carhartt WIP — the 570-square-foot unit across two floors is defined by a minimalistic and industrial design with brutalist materials such as concrete, stone and steel conveying a graphic, gallery-like vibe.
The store carries Rains’ range of outerwear, ready-to-wear and accessories, all merging functionality with clean, minimalistic designs imbued with a Scandinavian edge.
Rains Milan Flagship Store Retail Expansion Fashion Design Scandinavian Style
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