New details from the FTC’s antitrust lawsuit against Amazon suggest Jeff Bezos gave the go-ahead to make search results less accurate to increase ad revenue.
Amazon CEO Jeff Bezos speaks during his news conference at the National Press Club in Washington on Sept. 19, 2019. Shoppers having a hard time finding what they’re looking for amid the jumble of ads on Amazon may have someone new to blame: Amazon founder Jeff Bezos.
Previously redacted portions of the Federal Trade Commission’s antitrust lawsuit against Amazon made public on Thursday allege that Bezos instructed Amazon executives to allow more inaccurate search results to increase advertising revenue.“Amazon has increased not only the number of advertisements it shows, but also the number of irrelevant junk ads, internally called ‘defects,’” newly public portions of the lawsuit say. “Mr.
The suit also alleges that “Amazon executives internally acknowledge this creates ‘harm to consumers’ by making it ‘almost impossible for high quality, helpful organic content to win over barely relevant sponsored content.’”A spokesperson for Amazon did not immediately respond to a request for comment. Bezos owns The Washington Post, and its interim CEO, Patty Stonesifer, sits on Amazon’s board.
But, in its complaint, the FTC says Amazon executives saw they could make more money by increasing the number of ads, even if those ads worsened the quality of search results and harmed the customer experience.
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