Retail transformation requires back-office investments paid anaplan
There is no debate that technology has revolutionized the way we shop. AI-driven sensors offer personalized product recommendations, cashier-less stores let us shop without the tedium of checkout lines and augmented reality helps shoppers virtually try out products before buying online. Whether buying a gallon of milk or a wedding dress, technology has transformed our buying behaviors.
And it’s not just the “Amazon effect.” Consumer tastes are changing, shopper journeys cut across channels, and a greater emphasis is now placed on sustainable products and practices. The rate of change continues to accelerate, and many retailers are struggling to operate in this constant state of reinvention. In 2019 aloneTo thrive amid today’s so-called “retail apocalypse” retailers are investing heavily in consumer-facing, front-of-house improvements.
“Think about the time retailers spend behind the scenes selecting the right assortments, stocking shelves, fulfilling orders and managing shipments, inventory and returns,” said Ara Gopal, head of industry solutions at Anaplan. “If these foundational processes are not digitally transformed to handle rapid and frequent change, even the best consumer-facing technologies will do little to, leaving retailers unable to capitalize on their digital investments.
Prioritizing consumer-facing technologies means many retailers leave the management of their business processes to manual spreadsheets or legacy solutions that lack the sophistication to optimize highly complex and nuanced processes. Retailers are then more vulnerable to inefficiencies, and their employees are stuck managing manual processes instead of driving innovation.
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