Some data, such as a patient’s medical records, are most valuable when combined with everyone else’s
that data are worth something. The biggest companies in the world base their businesses on them. Artificial-intelligence algorithms guzzle them in droves. But data are not like normal traded goods and services, such as apples and haircuts. They can be used time and again, like public goods. They also have spillover effects, both positive, such as helping to improve health care, and negative, such as breaches of personal information. That makes them far from easy to value.
She outlines a variety of data types and uses. Some may be more useful in aggregate, others for individual purposes. For example, a patient’s medical records may be most valuable when they are combined with everyone else’s, while web-browsing history has value when it is used individually to bombard a person with advertisements.
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