“She's back.”
Photo by Dimitrios Kambouris via Getty Images
On Wednesday, Rihanna managed to make yet another unexpected announcement after a long run of them: she is returning to footwear with a new Fenty x Puma collaboration. The news was delivered in classic Rihanna understatement with a post from Puma on Instagram simply reading, “She’s back,” and a tag of @badgalriri.
The brand and the musical artist first paired up in 2014, making her the creative director for their sportswear brand's fitness and training lines, before creating her thick-sold signature Puma Creepers in 2015. She went on to create Fenty x Puma before their partnership ended in 2018.In 2016, Rihanna’s Fenty Puma Creeper even took home“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” theat the time.
Since her success with Puma, Rihanna has seemingly built a global empire around her feel for fashion. She’s had major success with her Fenty Beauty and Fenty Skin collections, and her lingerie line, Fenty X Savage.Meanwhile, her personal life has gone through major changes as she welcomed her baby boy last May with boyfriend A$AP Rocky. She then revealed she’d be performing at the 2023 Super Bowl Halftime show, and took her moment on stage to once again casually announce a second pregnancy.
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