Ruben Igielko-Herrlich, a veteran film marketing executive, died March 7 in Beverly Hills. He was 62 and had been fighting glioblastoma brain cancer for four years.
, a veteran film marketing executive, died March 7 in Beverly Hills. He was 62 and had been fighting glioblastoma brain cancer for four years.
Under his leadership, Propaganda created brand integrations such as “The Matrix” placing Nokia’s flip phone into the hands of Keanu Reeves and the iconic “Mission Impossible” chase scenes with Tom Cruise behind the wheel of a BMW.
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Ruben Igielko-Herrlich Dies: Longtime Film Marketer & PropagandaGEM Co-Founder Was 62Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainment marketing group PropagandaGEM, has died of brain cancer. He was 62. His family said he died March 7 after a f…
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Ruben Igielko-Herrlich, Film Marketer and Co-Founder of Propaganda GEM, Dies at 62He orchestrated deals that put Nokia flip phones in 'The Matrix' and BMWs in the 'Mission: Impossible' movies.
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