How franchisors can help new franchisees to attract their first customers
So, you're a brand new franchisee. You've signed on the dotted line, you've handed over your money and you're brimming with passion and enthusiasm for the product or service that your new venture is going to be delivering. And now it's launch time and the time that reality kicks in – you need to find your very first customers for your brand new business!
Joining a franchise network brings with it inherent and obvious advantages when it comes to finding those crucial very first customers. In joining a franchise brand you become part of a business with what should be an excellent and established reputation. That helps hugely when it comes to finding and winning over your very first customers. On the converse though, I always tell anybody looking to invest into a franchise that you need to be realistic.
And so we come back to the fact that a franchisee suddenly has to become a marketing ninja - although the majority of new franchisees are unlikely to have come from a professional marketing background and are likely to find the whole thing quite daunting. When it comes to marketing, the franchisor will have “been there, done that” and will have made the expensive mistakes.
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