Secret Deodorant announced a new partnership with Serena Williams to promote gender equality:
Secret has been a long time champion for women’s equality and an advocate for female athletes. “There are so many issues women have to sweat – from fewer opportunities, balancing a burgeoning career with family plans, to earning wages that are fair and sustainable,” said Sara Saunders, Associate Brand Director, Secret.
Williams hopes this partnership will continue growing the conversation around female athletes. “The reality is that, in many sports, there isn’t yet a level playing field for female athletes. There are fewer opportunities for women to play, particularly at the professional level. Coverage of men’s sports far outweighs that of women’s, and we know there is a pay gap between many female athletes and their male counterparts.” stated Williams.
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